This post has nothing to do with Lucile Ball.  It’s just a strained reference to how long it takes to make a decent trailer.

That’s what we’re working on now, a trailer that pitches the series as a whole and we have been learning a lot from an anonymous professional in the field, (not anonymous to us, but an experienced industry pro and I haven’t gotten permission to use names, so…)

Our insider tells us a good trailer 1) builds sympathy for someone or something to care about 2) puts that person or thing in jeopardy and 3) hints that there will be a triumph over the danger.

In other words, a good trailer is like a story without an ending.    You have to want to see the ending, so you buy or rent the show.

Sounds simple.  Right?

Well, as Robert Duval once said about acting, when someone called it simple.

“You try it sometime.”